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In my last post I wrote about the Conversion higher one Optimizer, an AdWords feature that takes data from AdWords conversion tracking, and where the goal is for you to get help to get more conversions at a lower cost. I thought of this post continue on this track to further clarify how you can use and benefit from the operation in practice. How do I choose the maximum CPA bid? For you to get Adwords higher one advertising to create profitability in the company, there is a maximum amount you can add to any potential sales that are not advertising costs exceed the value of the conversion. This is similar to the maximum CPC bid you put in manual bidding strategy. After you have added a maximum CPA bid handles Conversion CPC bids to achieve the best results with the highest possible conversion rate to as low conversion cost as possible. Higher CPA = More Conversions? Let's say you make $ 100 profit on each product sold to marketing with Adwords. The average cost per conversion is SEK 20 and you get 100 pieces of conversions every week you get, after the advertising cost 8000 SEK. Would you rather raise the maximum CPA bid to get an average cost of 30 SEK per conversion would theoretically end of the week received 200 conversions instead of 100 pieces. According to Google, this is because you get more conversions while adding a higher bid. Your profit would instead be 14,000 kr. In other words, you raise your CPA raise koverteringsgraden. Affects the CPA all keywords? When the CPA bid is set at the ad group level, higher one a change at the highest higher one bid affect all keywords in the group. For example if you find that a particular keyword higher one or some keywords provide high performance with a specified maximum CPA bid, but you want to increase the performance higher one of other keywords, is a recommendation to allocate your ad group into smaller groups with fewer words in each. That way you can adjust the CPA bids on the keywords that are most profitable and increasing conversions while improving the keywords that are less profitable. How is the conversion rate if I lower the CPA bids?
Let's say you need to lower the average cost when certain products in your catalog higher one do not lead to a profit in the current situation. For this reason, you may want to reduce CPA bids anything. Lower then your ad group maximum CPA gradually and see what it leads to results. Probably the result higher one will be that you get fewer clicks, which also will be fewer conversions. At the same time, it is obviously important not to exceed a reasonable cost. How do I get the greatest return on every invested penny? If you are not reaching your campaign dagbudget but is prepared to invest as much as you entered, try to increase the CPA set on the Ad Groups that show benefit themselves. That way you can get more conversions that you can only achieve at the higher CPA level. Another proposal, according to Google, is that you create a new ad group with new keywords but be aware that it will be of the same campaign. You can also test wider matching options, and using negative keywords in combination to see what your potential customers are searching for and what probably leads to conversion. Also see this clip on the Conversion Optimizer and how to best use this bidding strategy.
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