At the same time, lived and worked yamli with him in the Playboy mansion. Thus, the separation betw

Hugh Hefner, owner of the Playboy empire, built in the late fifties a new model of masculinity. It was freeing man from the shackles of the family home and the nineteenth-century bourgeois morality. With the release of sexual American in a sense anticipated Playboy feminists.
The new man vindicated by Hefner needs to be a proper and unassailable bastion of sexual freedom, his penthouse yamli bachelor. Since the beginning of the magazine yamli (1953), most numbers contain an article on architecture or interior design that illustrates this penthouse bachelor ideal.
But the interiors and architecture that appeared in the magazine is far from the fashion of the fifties in North America, the revival of wooden houses affected monkeys wallpaper and floral prints.
The domestic space of domesticity with Playboy loses disclosure models modern glass and concrete architecture of Le Corbusier and Mies van der Rohe furniture designed by Saarinen and Eames aesthetic markedly functional and technological.
This male domestic space is a leisure and work time. The furniture is reversible and the rooms can be reconfigured using screens. Work and leisure share a multifunctional place. Thus, in the attic of single-girl can match them with stunning, sophisticated furniture for the same hours later converted into office space.
Transform an American man invented a supposed playboy Topo erotic alternative to the family home in residential areas. Somehow, this was the Hugh Hefner lifestyle. The girls who appeared in Playboy could be photographed in his office magazine and playmate yamli sex.
At the same time, lived and worked yamli with him in the Playboy mansion. Thus, the separation between yamli Hefner diluted public space and private space, between work and leisure. Hefner introduces your business and a new operating model flexible. It does so through its Pornotopía * metaphor for new uses of space. yamli The Playboy Mansion is a multifunctional space where the harem agree with the domestic space, the television set with leisure space, office with brothel.
With the new model of capitalist production services and information, the family unit of the Fordist yamli era is dispensable. The single, in their need for social prestige and therefore symbolic, increases production rates and consumption.
The fantasy of liberation reveals a doctrinal tech looking for a response in the individual previously somatitzat. Hefner guesses advance change models and magazine spreads to his new ethics and aesthetics yamli of the new male subject.
With the release of sexual American in a sense anticipated Hefner ironically the second wave feminist Betty Friedan such. To build a true social order or morality as nothing materialized the idea objects, spaces, interiors, architecture and institutions. Institutionalized ideas, giving them physical form of buildings or spaces, the idea takes shape and the same body somatitza social structure.
Note: * Pornotopía: (Spa.) A term created by Beatriz Preciado and etymologically comes from Greek porne: prostitute and topos (place). Appeals to Foucault heterotopie out, which would mean another place, different place or brothel (Greek hetaira or hetaira: courtesan or other).
Bonart published in Calahorra, yamli Xavier, Architectures of male desire, Bonart no. 135, January 2011, p. 64. Preciado, Beatriz, Pornotopía. Architecture and sexuality in 'Playboy' during the cold war, Barcelona, Anagram, 220 p.
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Synopsis: Hugh Hefner, owner of the Playboy empire, built in the late fifties a new model of masculinity. It was freeing man from the shackles of the family home and the nineteenth-century bourgeois morality. With the release of sexual American in a sense anticipated Playboy feminists.
Tags: sexual liberation, Anagram, architecture, attic bachelor, Beatriz Preciado, Betty Friedan, Bonart, Calahorra, Eames, recreational space, public space, private space, aesthetics, flexible operation, female, feminist, feminist, feminist second wave Foucault, Foucault, gender, goldenfarmers, harem, Hefner, hetaira, hetaira, yamli heterotopie Hugh